Nah, really, Get a Life. It’s east London designer Daniel David Freeman’s brand-spanking new art project where garments from all walks of subcultural life – acid house, East German utilitarianism, psytrance – are given a reboot through screen printing, reworking and rebranding. With a mission to make arty pieces wearable, Freeman’s ticking the all-important boxes in the meantime. Sustainable? Yes. Snazzy? Proper. Face approved? Course.

Take a look here…

You are an angel, for heaven’s sake!

This is a deconstructed RAF jacket liner with screen printed reclaimed canvas patches. I was super happy with the tribal/​sun/​sword graphic. It perfectly tows the often tread line of acceptability between a 90s psytrance record label logo and an early 00s football player’s tramp stamp.

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Does the pope shit in his hat?

This is the Algorithm of Fate” design used on a sick old Russell Athletic Jumper. I wanted to introduce a superfluous Sport (and leisure)’ range wherein like minded people equally as disillusioned by sport could create their own imaginary team to support hypothetically.

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FKA William the Bastard

Although this is an army surplus piece, it is extremely reminiscent of one of those Barbour waistcoats the queen wears. I loved toying with the idea of her wearing it having commissioned the brand to create a cyberpunk graphic to pop on the back whilst she read William Gibson in and around Balmoral.

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Don’t kiss me baby kiss my chain

This is an Nato M65-style jacket liner with screen printed antique Japanese fabric patches and a section of what was described as a man cave flag’. Creating new stories using unpredictable combinations of sources became a really fun feature on a lot of the outer layers.

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Tantric Subbeteo

This is a screen printed East German Hazchem suit; utilitarianism is a big part of the project’s aesthetic and this piece is the most extreme example. It perfectly illustrates the brand’s desire to test the courage of modern day fashion consumers.

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The premise is simple

This is a two-colour screen print over an original poster for what was probably the best night out in Yarmouth on the 19th April 1992. The flyer is a bootleg of an artwork by Boris Vallejo that I’ve then repurposed in line with the Sport (and leisure)’ range.

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