This is a deconstructed RAF jacket liner with screen printed reclaimed canvas patches. I was super happy with the tribal/sun/sword graphic. It perfectly tows the often tread line of acceptability between a ’90s psytrance record label logo and an early ’00s football player’s tramp stamp.
Nah, really, Get a Life. It’s east London designer Daniel David Freeman’s brand-spanking new art project where garments from all walks of subcultural life – acid house, East German utilitarianism, psytrance – are given a reboot through screen printing, reworking and rebranding. With a mission to make arty pieces wearable, Freeman’s ticking the all-important boxes in the meantime. Sustainable? Yes. Snazzy? Proper. Face approved? Course.
Take a look here…
This is the “Algorithm of Fate” design used on a sick old Russell Athletic Jumper. I wanted to introduce a superfluous ‘Sport (and leisure)’ range wherein like minded people equally as disillusioned by sport could create their own imaginary team to support hypothetically.
Although this is an army surplus piece, it is extremely reminiscent of one of those Barbour waistcoats the queen wears. I loved toying with the idea of her wearing it having commissioned the brand to create a cyberpunk graphic to pop on the back whilst she read William Gibson in and around Balmoral.
This is an Nato M65-style jacket liner with screen printed antique Japanese fabric patches and a section of what was described as a ‘man cave flag’. Creating new stories using unpredictable combinations of sources became a really fun feature on a lot of the outer layers.
This is a screen printed East German Hazchem suit; utilitarianism is a big part of the project’s aesthetic and this piece is the most extreme example. It perfectly illustrates the brand’s desire to test the courage of modern day fashion consumers.