Sun’s out, garms out: pre­view the new Stüssy col­lec­tion here

With the Summer ’19 collection arriving this Friday, we spoke to acclaimed photographer and OG tribe member Mark Lebon.

For Sum­mer 19, Stüssy deliv­ers one of its most colour­ful col­lec­tions in recent mem­o­ry: a vibrant, sun-bleached wardrobe, fit for a brand born out of the South­ern Cal­i­for­nia surf scene. 

Fea­tur­ing all the clas­sics you’d expect from the label (garage jack­ets, the icon­ic check print) along­side play­ful riffs on the ris­ing influ­ence of Cal­i­forn­ian out­door wear (climbers please see the new Leary Moun­tain Short), it’s a heat­wave-ready drop — one that feels as much at home on Lagu­na Beach as it does on backs in New York, Lon­don, Tokyo and the rest of the world. 

The cam­paign has been shot by acclaimed pho­tog­ra­ph­er Mark Lebon, who was respon­si­ble for help­ing cement the brand in the UK, along­side his late, great broth­er, the direc­tor and graph­ic artist James Lebon. The shoot serves as a nod to the endur­ing lega­cy of the Inter­na­tion­al Stüssy Tribe: a net­work of like-mind­ed indi­vid­u­als, who have helped to spread the gospel of Stüssy for over 30 years. Amen. 

Wotcha Mark! In what way has the Inter­na­tion­al Stüssy Tribe changed since you began shoot­ing the first Lon­don lot way back when? 

Obvi­ous­ly, we’re old­er and my brother’s with us in spir­it. It feels like a big­ger busi­ness and what was a mar­ket­ing exper­i­ment is now seen as being so suc­cess­ful. It’s now one of the most impor­tant fun­da­men­tals of mod­ern branding. 

What is it about the brand that con­tin­ues to attract disciples?

I’d like to think its orig­i­nal mes­sage of being a tribe con­cerned with seri­ous fun’. Wis­dom and knowl­edge are still valid. 

What was going through your head when you shot the images we see here? 

Great to be get­ting paid for some­thing I enjoy doing, why do I always chal­lenge myself with such demand­ing process­es, and hap­py the new crew is both fresh, smart and chal­leng­ing, while at the same time respect­ful of the ol’ skool’.

What does the word Stüssy mean to you, right now, in 2019

Encour­aged that the past present and future can hold hands com­fort­ably. Rare these days. 

The first deliv­ery of Stüssy’s Sum­mer 19 Col­lec­tion will be avail­able at all Chap­ter stores, Dover Street Mar­ket Lon­don, Dover Street Mar­ket Los Ange­les and stussy​.com on Fri­day, 10th May at 10am PST.


Relat­ed

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