Roll-out-of-bed Zoom meetings, work from bed set-ups and lonely Saturday night piss ups have left the entire British population living in their slobbies. According to global fashion shopping platform Lyst, in April global searches for joggers grew 123% compared to the same time last year, with gender neutral brand Les Girls Les Boys reporting a 1000% increase in sales on tracksuits over the same period. Hell, even notorious comfort snob Anna Wintour was seen flexing a pair of joggers back in April, too.
And not much has changed since, with the majority of 2020 being spent in the great indoors. As we continue to enter in and out of the Covid-19 tier system, ditch your tatty, overused grey joggers and treat your waistline to the left-field comfort wear offerings below…
I’m Sorry by Petra Collins
I’m Sorry is creative polymath Petra Collins’ inaugural clothing collection – launched 9th September – that translates the Canadian artist and photographer’s ethereal visual world into 12 comfy pieces. Think matching satin PJ sets plastered with a manga avatar of Collins and a neon-green tracksuit logoed with the brand’s idiosyncratic, Myspace-era typeface. Stocked exclusively with e‑tailer SSENSE, the Y2K-inspired garms have already been worn by THE FACE cover star Dua Lipa, computer-generated influencer Miquela Sousa and rock’n’roll sex symbol King Princess.
Ashley Williams’ irreverent designs and tongue-in-cheek slogans are a mainstay when it comes to eye-catching loungewear. From fleeces covered in cartoon sperms, to “WHOOPS!!” and “POWER NAP” printed trackies, the London-based designer makes playful, on-the-nose clobber. Slouch around in satanically sexy skull-and-crossbones joggers, or join your next Zoom date wearing an Anwar Hadid-approved cotton candy pink, fluffy bomber jacket. Bookmark the label’s scroll-stopping, extravagant feather-ruffled strappy top for your post-quarantine debut, too.
Being Cute is the butter-wouldn’t‑melt label putting patchwork cherubs on grey trackie bottoms. Born from founder Letizia Guarino’s undisputed talent for stitching and her eye for angel iconography, the South Londoner started the project two years ago with a set of silk bandanas. Now, the brand has expanded its wares, offering track pants, tees and bags, all handmade from Guarino’s Brixton bedroom and bringing to life her trademark celestial aesthetic.
Nonconformist streetwear brand Aries has defied the rules since its inception in 2012. The brainchild of Slam City Skates alumni Sofia Prantera and Fergus Purcell (the designer behind Palace’s now-iconic Tri-Ferg logo), together the two have redefined the easywear category with their genderless approach and high-low appeal. Get cosy in one of their signature, Italian-crafted tie dye two piece sets. Lockdown 2.0? “No Problemo” when you’re wearing Aries.
Total Luxury Spa
Based in Los Angeles, Total Luxury Spa is the zine publishing imprint-turned-clothing brand that centres community over profit. Started by socially conscious streetwear bros Daniel DeSure and Hassan Rahim in 2014, each piece weaves wellness, environmental justice and mystical semiotics into the design. Take their forthcoming “Liquid Coalition for Protected Waters” long sleeve for example, which features a tap design and is part of a collaboration with Friends of the LA River, a non-profit focussing on ecological restoration in their home city. Stay tuned for the rest of their new collection dropping next week.