Gucci

This summer’s seemingly inescapable sunglasses are the reflective wraparounds favoured by Tour de France cyclists and influencer gals alike.

Head to head: Denim shorts are heading further south this summer, extending way past the knees and saluting middle-aged suburban dads – jorts, they call it. Hit or miss? Go on, let’s discuss.

This season, creative director Alessandro Michele was giddy with optimism, and by the end of the show, it almost seemed like an illegal (well-dressed) rave.

Staged on Hollywood Boulevard, Alessandro Michele’s latest collection was rooted in his yearning for something bigger and better while growing up in a squat on the outskirts of Rome.

Fendace, Gucci and Balenciaga, Balenciaga and The Simpsons (!): this year has seen a wave of fashion moments that cause ripples and disruption, taking things to the next level.

Did you know that the word "Gucci" has been sung more than 22,000 times since 1921? Neither did we, until Alessandro Michele made a trippy film about it to celebrate.