His moody tune Cradles is the second biggest hit on TikTok, and he's set to transcend his 15 second of fame.
Reader, she hated it.
The 23-year-old is the biggest artist in R&B. So why does she want her old day job back?
Lewis Capaldi, Cardi B, Will Smith and Ed Sheeran have all joined TikTok. We ask three pro-creators to review their viral dance challenges.
Unsigned and unheard of musicians are signing record deals off the back of perplexing 15-second clips gone viral. TikTok Europe’s head of music partnerships lifts the lid.