Mandy Lee

The sequins, the fringe, the glitter, the glam. For influencers and brands, festival dressing now has one key goal in mind: looking good for the ’gram. But it turns out that performing a good time isn’t all that, er, good.

The movement that gave us 500 Days of Summer and ukulele YouTube covers aplenty, twee fashion is back. But for some, its revival is bringing back memories of the toxic body image ideals that were originally associated with the movement.