Sik Frydas

One of the current recipients of NEWGEN – the British Fashion Council’s annual talent support scheme – designer Yaku Stapleton's brand of thoughtful chaos is inspired by his Jamaican-Vincentian heritage and Afrofuturism.

Shot by Ewen Spencer, the new Puma King Indoor campaign riffs on the style and musical subcultures that defined the Big Smoke at the turn of the century. We paid a visit to the stylist behind the shoot, Rhiannon Barry, for a full picture of those good, old days.

Both a five-a-sider’s go-to and a core part of modern style tribes from the late nineties onwards, the PUMA King Indoor takes a fresh approach to nostalgia, enlisting lensman Ewen Spencer and stylist Rhiannon Barry for its big re-up.