![](https://images.thefacecdn.com/images/txt-sugar-rush-ride-music-video.jpeg?auto=compress&q=25&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&w=375&h=267.85714285714)
Music
How fans are unravelling the mysteries of K‑pop music videos
As more and more groups launch with ever-evolving back stories, a digital cottage industry of analysis has sprung up, with fandoms seeking to decode the hidden messages in each release.