Who is Eve Jobs?

At the centre of the Venn diagram of beauty model, horse girl and billionaire heiress lies Eve Jobs, the youngest daughter of the late Steve Jobs.

Over the past month, several culturally plugged-in people on Twitter have discovered her by way of a modelling gig she did for Glossier’s holiday campaign last December. ​“How did I miss the fact that steve jobs daughter is a glossier model…” tweeted freelance creative director, Brynn Wallner.

For the campaign, Jobs is pictured in a bubble bath. She’s applying a slick of gloss to her lips, come-to-bath eyes nourished by black under-eye masks, gazing slightly skywards as she sips champagne, enveloped in a crown of bubbles. The self-shot images were published to her 206,000 Instagram followers with the caption ​“Biggest thanks to @emilyweiss & everyone at @glossier ! Go check out the collection 🖤”.

“Obsessed w this collab,” Jenn Gates, the 24-year-old daughter of Bill and Melinda Gates and owner of Evergate Stables, commented below the post.

Fellow equestrian Gates competes against Jobs – extending their fathers’ tech rivalry into the paddock – and would likely say the horse life chose her. ​“I always loved horses. I convinced my parents to let me start taking lessons at a local barn, and things progressed from there,” she told CNN. She counts Georgina Bloomberg, the 38-year-old daughter of former New York City mayor and billionaire Michael Bloomberg, as a role model.

Horse girls, it should be said, are having a moment in the culture. To promote her new HBO series The Flight Attendant, New Yorker writer Naomi Fry visited the actress Zosia Mamet at her stable in upstate New York for an interview. Mamet revealed she has spent the majority of her lockdown outside feeding peppermints to her horse, Tenny. The title of the article: Zosia Mamet is a Horse Girl.

Her Flight Attendant co-star, Kaley Cuoco is also a horse fanatic. Fun fact – she says in this near 10-minute video tour of her and her husband’s barn: ​“I actually got dressed in here for our wedding.” Cuoco then throws open the door of their barn’s feed room. (Cuoco got hitched with horselord Karl Cook in June 2018.)

Meanwhile, former Longines World Cup competitor Mary-Kate Olsen was spotted riding out the frustrations of impending divorce in the Hamptons while her now ex-husband, Olivier Sarkozy, was threatening to toss out her furniture from their Manhattan pad.

While I was watching the new Netflix reality series Bling Empire, Jobs’ name came up again. The series is a leisure cruise through the rich enclaves of LA’s real-life Crazy Rich Asians, many of whom inherited money through nepotism and now mostly flaunt things they purchased with money they didn’t earn.

The audience is quickly introduced to Jaime Xie, the daughter of cybersecurity technology entrepreneur Ken Xie. Xie, a former competitive equestrian, once ranked as number one in the United States Equestrian Federation (USEF) Small Junior Hunter 16 – 17 Division. Often, Xie competed against Jobs. Jobs, according to Horse Sport, is ranked number five out of 1,000 riders under 25 in the world.

By way of asserting her adjacency to wealth and/​or relevance, Xie mentions that she only lets her horses fly Emirates, and had it not been for Jobs buying the luxe horse barn Xie was eyeing, she wouldn’t have given up riding.

“Thought I was going to be an Olympic rider. That was what I wanted to do so bad,” Xie says in the first episode of Bling Empire. ​“And we were so close to buying a barn. But I didn’t buy it, and Eve Jobs ended up buying it.”

Eve Jobs, she seems to say, got the Glossier contract and the luxe barn. So, who is this It Girl?

At the Longines FEI Show Jumping World Cup, where she competed in 2019, Jobs was interviewed by the press. ​“If you could have dinner with anyone in the world, past or present, who would it be?” a reporter asks as horses canter in the background.

“It would have to be JFK, asking him what he was thinking during the Cuban missile crisis,” she replies.

What is interesting about this exchange is that Jobs expertly demonstrates that she isn’t your bimbo heiress duplicate, instead responding to the most inane of questions with knowledge one doesn’t simply inherit. (She studies science technology and society with a concentration in politics and policy at Stanford). For the spawn of the extremely famous, the bar of public expectation is often at limbo height, if not the ground. So it’s mildly exciting when we discover that a celeb child is smart, wants to dine with the ghost of JFK, or is pictured with a copy of Yuval Harai’s Sapiens.

To us, Eve Jobs didn’t exist before now unless you trotted in elite horse circles. Maybe she has gone through life, from her pony days ​’til now, knowing she would be scrutinised for whatever arbitrary accomplishments she had achieved. In Walter Isaacson’s biography of the late Steve, Jobs apparently suggested that his daughter Eve could one day be running Apple, or the country.

I guess instead she chose to be a Stanford-educated horse girl. For that, we cannot fault her. Canter on.