The Movement Factory and Shy One want you on your feet
We partner up with members of the Peckham-born dance troupe and Shy One to create a different kind of dance film starring Asa Mohammed and directed by Somayeh Jafari.
In partnership with Women By Nike
Words: The Face
Art Direction: Max Randall
Executive Producer: Jennifer Byrne
Set in the heart of Peckham is The Movement Factory: an award-winning dance troupe on a mission to get the community up on their feet in a safe and inclusive environment.
Having first formulated her footwork crew in 2001 at the age of 15-years-old, director Leanne Pero (now aged 34) was on a mission to make a positive impact within her community. Pero’s motive is as clear today as it was back then: “Dance doesn’t judge, it has no rules, it’s self-expressive and very inclusive – it doesn’t exclude people and we need more things like that,” says Pero. “From the very get-go, that has been our ethos.”
Pero’s personal fire and determination is what inspires London’s youths to embrace the power of movement as a release from the daily struggles of life.
One of Pero’s homegrown talents is 18-year-old dance coordinator and Women By Nike ambassador Asa Mohammed: “When I first came into it, I saw there was a place to enjoy yourself and actually let loose and dance!” she says. “There’s so much negativity that’s going around in this world – just having that element of positivity within yourself, you’ll get very far.”
Here Mohammed stars in a different kind of dance film directed by Somayeh Jafari and soundtracked by South London producer Shy One. Press play to see her move for yourself.
Dancers: The Movement Factory
Music: Shy One
Director: Somayeh Jafari
Producers: Lana Salfiti & Adam Lilley
DOP: Sam Meyer
Stylist: Natalie Roar
MUA: Maya Man
Hair: Genevieve Frempong-Manso