How the UK’s well­ness elite get their kicks

Sweatlife sees 6,000 fitness junkies descend upon London’s Tobacco Dock for a high-intensity weekend. It’s a mecca for fitness devotees in the age of Gwyneth Paltrow’s Goop.

Sweatlife fes­ti­val is a two-day brand-cen­tric work­out and retail expo that draws armies of yum­my mum­mies, city-dwelling yup­pies and fit­ness first” fans to its well­ness sanc­tu­ary’. It’s host­ed by Lul­ule­mon and boasts a par­ty-like atmos­phere, sound­tracked by mic’d up gym bros and fuelled by kom­bucha and turmer­ic lattes, it’s a mec­ca for fit­ness devo­tees in the age of Gwyneth Paltrow’s Goop. 

Mix­ing pilates with con­sumerism, atten­dees engaged in top­i­cal talks such as Goal Set­ting That Works”, or Remov­ing Bar­ri­ers: Social Impact + Yoga”, along­side work­ing up a sweat with 90s-themed dance class and final­ly round­ing off the day with a splurge on Lul­ule­mon good­ies. We sent pho­tog­ra­ph­er Alexan­der Cog­gin to the endor­phin-fuelled event to cap­ture the armies prepar­ing for beach body battle.

Ready, sweat, go!

Swolemates?


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