How the UK’s wellness elite get their kicks

Sweatlife sees 6,000 fitness junkies descend upon London’s Tobacco Dock for a high-intensity weekend. It’s a mecca for fitness devotees in the age of Gwyneth Paltrow’s Goop.

Sweatlife festival is a two-day brand-centric workout and retail expo that draws armies of yummy mummies, city-dwelling yuppies and fitness first” fans to its wellness sanctuary’. It’s hosted by Lululemon and boasts a party-like atmosphere, soundtracked by mic’d up gym bros and fuelled by kombucha and turmeric lattes, it’s a mecca for fitness devotees in the age of Gwyneth Paltrow’s Goop. 

Mixing pilates with consumerism, attendees engaged in topical talks such as Goal Setting That Works”, or Removing Barriers: Social Impact + Yoga”, alongside working up a sweat with 90s-themed dance class and finally rounding off the day with a splurge on Lululemon goodies. We sent photographer Alexander Coggin to the endorphin-fuelled event to capture the armies preparing for beach body battle.

Ready, sweat, go!


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