A|X Armani Exchange dials up the spirit of Milan
Eight TikTok style afficionados take the new A|X MILANO EDITION collection for a spin, tapping into the state of mind of Italy's most modish city.
In partnership with A|X Armani Exchange
Words: Kyle MacNeill
Milan is a liminal city. There’s a bit of the minimalist (sleek street style), a bit of the modernist (its cutting-edge design) and a bit of the maximalist, too (its grandeur architecture and glitzy runways). Somewhere in the middle of all these lies a fashion capital, ironically the only major fashion destination that isn’t a capital, testament to its unique energy and quite a flex indeed.
Trading on this is Armani’s youngest line A|X Armani Exchange, which is back, just in time for Milan Fashion Week, with the A|X MILANO EDITION, a unisex collection distilling the city’s spirit down to its most refined essence. Working from a colour palette of crisp business blues, rich beiges and soft reds, the capsule features capacious trenches, trusty denim jeans, rebooted suiting and easy hoodies ideal for urbanites looking for a wardrobe refurb.
It’s also made with the planet in mind, too, crafted from organic recycled cotton, sustainable viscose and recycled nylon. In short, A|X Armani Exchange has, along the axes of work and play, plotted a line of best ‘fits with the kind of exacting quality and discerning design details we have come to expect. Job well done, we say.
Capturing this cross-section of the city, the Italian brand has teamed up with some of the most stylish TikTokers for Milan Calling, a series of videos that sees these creators tap into the Milanese state of mind whilst taking the collection for a test-drive.
DELFINA RODRIGUEZ
Milan-based stylist Delfina Rodriguez regularly captures herself kerbside in the city, showing off her off-the-wall street style.
CRISTINA CHENI
Model Cristina Cheni shares her international adventures on TikTok, curating a travelogue that’s half scrapbook, half lookbook for your viewing pleasure.
DANIEL GRANT
It’s no wonder tastemaker Daniel Grant is a regular at Milan Fashion Week – he’s armed with a seemingly endless array of excellent trousers.
GRACE BROSNAN
Born in New York but now living in Paris, creative Grace Brosnan is the founder of Hardwear, a vintage and handmade label creating coquettish skirts and shell jewellery.
PRECIOUS OWOEYE
Manchester-based creative Precious Owoeye custom sews his clothes to create one-of-one looks and heads-up workshops to help others repair their garments.
ADAM RHAZALI
London-based actor and model Adam Rhazali has partnered with major names in fashion thanks to his striking style and his The Sancus Project photo series that sets out to reframe alopecia.
IWANA CRISTAL
Dutch model, skateboarder, surfer and dancer Iwana Cristal creates content around beauty routines, wellness and trips to the coast.
THOMAS MEACOCK
British model Thomas Meacock amps up the old-school indie aesthetic with mohair knits, seventies suiting and towel-tousled hair.
