Over the past 24 hours, TikTok heartthrobs such as The Face Issue 003 cover star Noen Eubanks, Hype House member Chase Hudson (AKA Lil Huddy), Curtis Roach and Luv Anthony have all posted a 15-second clip teasing Celine’s latest collection video, THE DANCING KID.
Set against a glitchy, robotically-scattered beat titled Son Original – celine, the e‑boys moodily flex clothes from the capsule, including a pair of white Celine undies in Luv Anthony’s iteration, to a tie dye tee with a diamante CELINE monogrammed across the front in Eubank’s video.
The posts aren’t the luxury brand’s first foray into the app – the label’s creative director Hedi Slimane shot Eubanks back in December 2019. In the black-and-white “Portrait of a teen idol”, Eubanks wears a leather jacket and a cropped, midriff-baring top, which his 10.8 million followers were quick to swoon over.
Although the superstar creator admitted he “didn’t know what Celine was” before shooting the campaign in his cover story, it seems like the two have struck a tight bond since.
On top of the four videos, the luxury house has also dropped a 30-second teaser for the collection on Youtube, which features a skinny, tatted man painting his nails on a flowery, velvety sofa in a nondescript, grassy location. Check it out below to whet your appetite ahead of the 4pm CET stream tomorrow.