Hiroshi Fujiwara unleashes his streetwear take on a Converse classic

SSENSE labelled him ​“the godfather of streetwear” and GQ went so far as to say that he’s a ​“one-man hype factory”. It seems no praise is high enough for Japanese designer and musician Hiroshi Fujiwara.

Over the course of 30 years, the 57-year old has not only been a key figure in popularising hip-hop across Japan, and paved the way for designers with his FRAGMENT label, he’s also helped mould the modern streetwear scene. And today he’s back with his latest iteration of the 7 MONCLER FRGMT HIROSHI FUJIWARA + CONVERSE. What a mouthful, but what a shoe.

Slick, bold and timeless, Fujiwara has made his stamp on two low-top classics, the Converse Chuck 70 and Jack Purcell. This marks the fourth year that FRAGMENT has teamed up with Italian fashion house Moncler as they further their mission to collaborate with genre-shifting designers.

The Chucks have been upgraded, shoppable in both inky indigo and black premium cotton canvas, with a chunky graphic logo sole and contrast white stitching. Or, if you’re looking for simplicity, turn to Jack Purcell, also known as the Fraylor II. Available in chic black, the designer pays homage to the shoes’ original DNA, while adding a ​“smiley” black rim to the rubber toe cap and prominent logos to the sole.

Distinct yet minimal and a merging of brilliant creative minds, this collab is a striking, foot-sure signifier of Fujiwara’s beaming confidence.

7 MONCLER FRGMT HIROSHI FUJIWARA + CONVERSE Chuck 70 are available at Moncler boutiques and on Moncler​.com now, on Converse​.com and at select global retailers beginning 15^th July