Photography by Hill & Aubrey, styling by Rottingdean Bazaar

Paul Smith through the eyes of Rot­tingdean Bazaar

Dinosaurs, a Paul Smith-branded toilet seat, and 12 people named Paul or Paula Smith all feature inside the limited edition book.

What do Rot­tingdean Bazaar and Paul Smith have in com­mon? Well, the for­mer enjoy Zum­ba class­es and car boot sales, while the lat­ter is a world-renowned, MBE-appoint­ed design­er. But aside from this, both have an unde­ni­ably British sense of humour – dry, wit­ty and irrev­er­ent. So when Paul Smith enlist­ed the help of non-brand brand Rot­tingdean Bazaar, the out­come was bound to be uncon­ven­tion­al. Throw in some dinosaurs, kids dressed as adult car­i­ca­tures and a Paul Smith-brand­ed toi­let seat and you’ve got Paul Smith by Rot­tingdean Bazaar, the book born through this unlike­ly collaboration. 

While it was Ben Rear­don, the edi­tor of the book, who brought the col­lab­o­ra­tion togeth­er like a blind date”, it was Rot­tingdean Bazaar’s wit­ty and irrev­er­ent take on a clas­sic brand that brought the book to life – cut to the chap­ter that fea­tures 12 peo­ple named Paul or Paula Smith (includ­ing a taxi dri­ver, strong­man”, vir­tu­al real­i­ty devel­op­er and a swim instruc­tor) all wear­ing Paul Smith. Also includ­ed in the book is a 20-page still-life and poet­ry sto­ry, as well as a charm­ing sto­ry fea­tur­ing stu­dents of the Not­ting­ham Tele­vi­sion Work­shop dra­ma school cos­tumed in Paul Smith SS19 (Not­ting­ham being the birth­place of the designer).

Orig­i­nal and excit­ing, the book is typ­i­cal­ly Rot­tingdean Bazaar’ while the dry sense of humour of Paul Smith is present through­out. Rot­tingdean Bazaar give us the run down on the dinosaurs they’re into, where they go to let their hair down, and their all time favourite Pauls.

Photography by Lucy Alex Mac, styling by Rottingdean Bazaar

How did you approach the concept?


What’s the best bit of the book? 

All the peo­ple in it.

How impor­tant is it that you make peo­ple laugh?


Dinosaurs… which is your favourite type?

The boney kind.

Who are your top five Pauls? 

Paul Rudd, Paul Daniels, Paula Abdul, Pauline Collins, Paul the bakery.

Photography by Annie Collinge, props and styling by Rottingdean Bazaar

Where did you find your Paul and Paula Smiths?


Tell as an unknown fact about a Paul or a Paula…

Paul Smith the street artist has had a Christ­mas tree up in his liv­ing room per­ma­nent­ly for the past 15 years.

Where would you ask taxi dri­ver Paul to take you?


What are the pil­lars of Rot­tingdean Bazaar?

The pil­lars have crumbled.

Where do you go when you’re burn­ing the can­dle at both ends?

Leg­ends Bar and Hotel, Brighton.

If you could sum up the book using two words, what would they be?


Paul Smith by Rot­tingdean Bazaar has a lim­it­ed release of 500 and will be avail­able at Dover Street Mar­ket Lon­don, the Paul Smith web­site and select­ed Paul Smith shops, priced at a gen­er­ous £9.99

00:00 / 00:00