Lift hard, feel great, have fun, get laid

Y,IWO team up with bodybuilder and designer of Gold Gym’s legendary logo, Ric Drasin, for a collection inspired by the golden age of Muscle Beach.

Y,IWO (aka Yeah, I Work Out) is a cloth­ing label inspired by the beef­cake titans of the gold­en age of body­build­ing. Pay­ing homage to the iconog­ra­phy of San­ta Monica’s Mus­cle Beach in the late 70s and 80s, it has built a rep for pro­duc­ing no-frills gym wear inspired by leg­ends such as Arnold Schwarzeneg­ger, Serge Nubret, and Fran­co Colum­bu. Think T-shirts, sweat­pants and tank tops with tongue-in-cheek, punk graph­ics and play­ful slo­gans (‘Squat til You Puke’ being our per­son­al fave). 

For their lat­est col­lec­tion, Y,IWO has teamed up with one of the biggest names on the cir­cuit: Ric Drasin. A for­mer work­out bud­dy of Arnie and the design­er of Gold Gym’s now icon­ic logo, Drasin was instru­men­tal in defin­ing the style of 1980s body­build­ing: going on to cre­ate his own label, Big Boy Cloth­ing, and adding World Gym’s goril­la logo to his already impres­sive roster. 

For the col­lab­o­ra­tion, Y,IWO founder Jason Thome has res­ur­rect­ed three of Drasin’s most recog­nised designs. Illus­tra­tions of a gym bro loung­ing on a deckchair under the words Lifestyles of the Ripped and Aim­less’, a macho guy lean­ing against a palm tree on top of the phrase Gym Bums of Cal­i­for­nia’, and the name­sake Club Sweat’ slo­gan, will all be fea­tured on an assort­ment of made-in-the-USA cot­ton tees and bag­gy nylon beach shorts. Y,IWO’s sig­na­ture Stay Pumped stringer tank tops will drop along­side the col­lec­tion, as well as new moti­va­tion­al Pump Iron Today tees. 

As always, the cap­sule is about prac­ti­cal­i­ty over style, but that doesn’t mean you can’t look fly while you shred. Just remem­ber: posers and #Gym­Selfie enthu­si­asts stay away. 

What’s your favourite mem­o­ry of Mus­cle Beach back in its 80s heyday?

My favourite mem­o­ry of Mus­cle Beach was the feel­ing in the gym, the beach, sun, air, and sand, and a com­plete feel­ing of free­dom. There’s been noth­ing like it since. The smell of the ocean back then has always stuck with me as a good memory.

What was it like to work out with Arnold Schwarzenegger?

Arnold was fun to work out with. We were good friends and he had a good sense of humour so we laughed a lot but at the same time we took our work­outs seri­ous­ly, always try­ing to step it up.

Did you ever bench press more than him?

I did bench press more than Arnold, he was at about 440 lbs and I was at 455lbs and it just made me push harder.

Who had the best quads on the scene?

No doubt about it that Tom Platz had the best quads over any­one. I’ve nev­er seen any­one train them as hard as him.

How did you meet Joe Gold and how did you two start work­ing togeth­er on Gold’s Gym?

I walked in the back door of Gold’s Gym in 1969 and I met Joe and Arnold and most of the guys in the mag­a­zines. Before long, I became one of that group in the mag­a­zines. None of the gyms had T-shirts and they knew that I would like to draw car­toons of mus­cle guys on nap­kins at lunch so asked me to come up with a char­ac­ter for the gym logo.

Where did your inspi­ra­tion come from?

I drew a car­toon mus­cle­man on a nap­kin at Zucky’s Deli and I made him bald. I always thought that one day I’d shave my head and look like that so I did. I had a thing about shaved heads. Two years lat­er Joe asked me to draw anoth­er icon­ic logo for his world gym. That’s where the goril­la hold­ing the weights came from.

Have you noticed oth­er peo­ple being influ­enced by your design since?

So many gyms around the world have tried to copy my designs and style but none have come close.

How did the col­lab­o­ra­tion with Y,IWO come about?

Jason Thome of Y,IWO knew of me and set up a meet­ing to bring back some of the 80s designs that I had run in Joe Weider’s Mus­cle & Fit­ness mag­a­zine back then. We picked three for now but there must be at least anoth­er 50 designs that we will even­tu­al­ly re-release.

What do you and Y,IWO have in common?

I think the beach lifestyle is what we share: healthy food, hard train­ing, clean life and good results.

The Y,IWO x Ric Drasin col­lec­tion is now avail­able at Dover Street Mar­ket LA and www​.yeahi​work​out​.com. It’ll be drop­ping in DSM stores glob­al­ly this July.


Relat­ed

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