Trims and trainers! Everything that went down at our super special ASICS takeover

Last month, we travelled to East London and Paris’ third arrondissement to test drive our new favourite trainers, the ASICS GEL-QUANTUM 360™ VIIIs, by getting some of the industry’s hardest workers to rock them. Yep, barbers and hairdressers, who put in three times more steps than the average person.

Obviously, we wanted you lot to get a taste of what these new ASICS look and feel like – bouncy, lightweight, all that good stuff – so we invited some FACE pals down to Nūdo, an award-winning salon and barber shop in Clapton, East London, for an evening of celebration, free cuts and free shoes. What more could you possibly ask for?

The beloved community hotspot offers some of the best dos in the area, after all. And yes, the trims and tresses on show were aptly major. Nūdo’s very own hairstylist Nick Barford sported leopard spots on his shaved, bleach blonde hair; meanwhile, punters were spruced up with mohawks, fresh fades and thee sharpest short-back-and-sides we’ve laid eyes on.

Soundtracked by the ever-eclectic DJ Savssounds – a rising selector you might also catch at Parisian power-party, Recess – shiny new pairs of GEL QUANTUM 360™ VIIIs filled the floor. All three colourways (clean white, hot pink and black, and khaki with a hint of purple) were up for grabs in lieu of the usual post-trim lollipop.

Notable guests, such as creative director Rae Chen Elliman, Peachy Den​’s Isabella Weatherby and barber extraordinaire Nat Bury, passed through THE FACE x ASICS barbershop takeover – primed with cans aplenty of Jubel’s ever-so peachy, peach beer. Medin, a local legend from Best Gents barber shop in Stoke Newington, also paid us a visit. Co-signs don’t get much better than that!

Glorious hairdos, a special upgrade to the shoe rack, free-flowing drinks, and plenty of catch-ups with mates… Big vibe. Thank you to those of you who came to raise a glass to ASICS with us last week. Who said summer was winding down, eh?