Designer Petra Fagerström on tradwife tropes and the perils of AI
The Gothenburg designer took home the CSM L’Oreal Prize earlier this year. Now, Charli xcx is wearing her clothes and she’s turning her attention to the elephant in the atelier: AI.
The Gothenburg designer took home the CSM L’Oreal Prize earlier this year. Now, Charli xcx is wearing her clothes and she’s turning her attention to the elephant in the atelier: AI.
Sinéad hopped on the phone to discuss her LVMH Prize nomination, her latest campaign and why the latest British Fashion Council changes have brought a spark of excitement back to LFW.
For East End designer Aaron Esh, sartorialism runs in the family. Here, we delve into the images, spaces, screenshots and memories that form his working mood board.
Photographer Max Lancaster shot five fresh graduates’ final-year collections at his parents’ gaff. We asked them all about it.
The designer is dressing Charli xcx and FKA twigs, making saucy inflatable bags and turning polo shorts into hot-pants.
As she presents her SS25 collection at Copenhagen Fashion Week, we speak to the award-winning designer about why making clothes is just a small part of what she does.