Harry Styles launches his beauty brand, Pleasing

There were whispers of our Harry Styles venturing into big beauty biz when it was reported that he’d listed himself as director for a brand called Pleased As Holdings Limited earlier this year, alongside his long-time executive assistant Emma Spring.

Never one to miss a trick, the musician, champion of female pleasure, and former FACE cover star​’s adoring, devoted fans then noticed a hoodie the heartthrob was snapped wearing when leaving an airport back in August, which had ​“Pleasing” written across it. Could this be the name of a new project, they wondered? As always, the stan sleuths hit the nail on the head.

Now, all hopes and prayers have been answered. Harry Styles’ new beauty brand launched its Instagram account overnight, with just three cryptic posts for fans to revel in and a message for all: ​“Find your Pleasing”. Hmmm…

Shot somewhere on a beach, the black and white photos show models sat by the coast watching the waves go by. And while there aren’t confirmed products just yet, Instagram account Trend Mood – which often reports on beauty news to its 1.6mil followers – posted some teasers on what could be coming your way.

Apparently, the first launch will include a range of nail varnishes, titled ​“Perfect Pearl” or ​“Pearly Tops”, and skincare, with serums, a ​“Pleasing Pen” that has cooling steel rollers to freshen up lips and eyes, and a ​“demi matte lip treatment”. There are also hints that we could get alphabet nail stickers and, of course, the Pleasing merch Styles was wearing, including a hoodie and cap in black and white.

This new venture sees Styles join a long list of celebrities who have recently put their names to beauty, including Rihanna (the celeb beauty line OG), Doja Cat, Ariana Grande and Lady Gaga.

But if you were hoping to bag some new nail varnishes for your Christmas parties, don’t hold your breath. The beauty brand’s official website isn’t open just yet, but you can sign up to a mailing list so you’re never out of the loop. Wahey!

While we await our Pleasing, let’s take a look at the best (most fanatical) comments on the posts so far. Teehee

rubyvol6
Can u fix ur website

changeslut
find your therapist

shots_​by_​sophia
HIT ME WITH A WASHING MACHINE

eveningcrickets
Ur all invited to my funeral

sofiesqueda
PLEASE DONT POST ANYTHING WHILE I’M ASLEEP

makenarowan
i don’t know what i’m supposed to be finding but i’m in

UPDATE, 6PM, 15TH NOVEMBER:

Forget the teasers – we have products. @rubyvol6, the website is fixed! The first ever drop of Pleasing is now available to pre-order, in limited quantities, on pleas​ing​.com. Choose from The Perfect Polish Set, The Pleasing Pen and The Pearlescent Illuminating Serum.