Je Suis Casting is the hottest agency in fashion

Behind every face on a billboard is the casting director that first saw its potential. Founder of Viennese agency Je Suis Casting, Franziska Bachofen-Echt, introduces us to 19 cheekbones of tomorrow.

Taken from the new print issue of THE FACE. Get your copy here.

What does a casting director look for in a model? I’m looking for friends or potential friends,” says Franziska Bachofen-Echt, founder of Vienna’s Je Suis Casting. Franziska set up the agency in 2022 after the très chic French designer Charles Anastase told her, tu es casting” (ask your French teacher).

He wasn’t wrong. The 30-year-old, born and raised in Austria, was the brains behind Balenciaga’s Pre-Fall 2024 tribe, having recruited beautiful Angelenos to stomp down a Hollywood street in December. Then, she pulled in Tricky for Stone Island’s wicked SS24 campaign and tapped naughty-but-nice photographer Richard Kern – check out his pictures of Charli XCX in our last issue – to shoot Je Suis’s campaign. Over on the agency’s Instagram page, and right here, you’ll find the achingly cool faces of tomorrow’s biggest billboard campaigns. How does she do it? I think I’m a very intuitive person and very flirty.”

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