Over its 25-year history, Supreme has gone from a modest skate shop in downtown Manhattan to a global brand at the helm of the streetwear zeitgeist, defining the last decade. Thursday drop day sees hundreds of hypebeasts queue at each of their 11 worldwide stores, while coveted collabs go for widely inflated prices on resale sites. Ever wondered how much profit people make from selling Supreme? Just look at the Supreme x Louis Vuitton Malle Courrier 90 Trunk that fetched an eye-watering $104,218 at a Paris auction (mind, the $68,500 retail price tag is still pretty hefty).
Now the sought-after brand is adding another item to all streetwear enthusiasts’ wishlists: Supreme, a photographic compilation, detailing its decades-long chokehold on culture. Boasting more than 800 images taken by legends like Larry Clark, David Sims and Sandy Kim, expect behind-the-scenes shots from the brand’s early days; deep dives into their collabs with Takashi Murakami, Cindy Sherman and Comme des Garçons; and inside looks at their hyped MetroCards, suitcases and bicycles products.
Retailing at £35, the book is available from End Clothing in store and online from 29th January to 5th February. After that, cop it at all good book retailers.
Till then, get a load of this.
Supreme is published by Phaidon January 29th, £35 (phaidon.com)