What are Miley Cyrus, Rihanna and Snoop Dogg up to in the metaverse?

Celebrities have a headstart on most of us in two ways. Usually, they’re pretty wealthy or can at least generate wealth easier than the rest of us. And they’re also just able to try new stuff before it properly blows up. That’s how trends are born. With that in mind, there’s no wonder that celebs like Miley Cryrus and Snoop Dogg are getting involved with the metaverse. It provides them with great opportunities to both make loads of cash and get ahead of the curve all over again.

We buy products from a myriad of skincare, makeup and fashion lines created by celebrities who just happen to look good and want to upsell their milli into a billi. Some of these brands are good and revolutionary (Rihanna​’s Fenty Beauty being chief among them). Others are just a bit overpriced.

The world of crypto and the metaverse is pretty much the same: there are some products that people think are great and many more that are outright scams. Now, we’re not saying that the celebrities who are getting involved with metaverse projects are going to scam you – since we know who they are, that would be a bit daft, wouldn’t it? But if you were wondering what they might be up to, then we’re here to help. Here’s everything we know about what some of the biggest names in the metaverse are working on right now.

Last week, it was reported that Miley Cyrus has applied for several trademarks. Among these were trademarks for a ​“virtual currency management software” and ​“virtual clothing, footwear and sports gear”, according to trademark attorney Mike Kondoudis. Both of these seem to indicate that Cyrus might be creating products to be distributed and purchased on blockchains, with the latter specifically hinting that she might start selling clothes that people’s avatars can buy and wear in the metaverse. There were also trademarks for IRL things like energy drinks, so it looks like Miley’s got the best of both worlds once more.

Tha Doggfather’s been on the crypto hype for ages. In December, someone paid $450,000 to be his virtual neighbour in Snoopverse (yes, really), Snoop’s own metaverse built on The Sandbox, a platform which is sort of to metaverses what blockchains are to tokens. Snoopverse is basically a piece of virtual land, within which people can find exclusive content, from concerts to games and stores.

Always innovating, always creating, Paris (who has at least the third best pop song on this list, by the way) has been involved with crypto and metaverse projects for a while now too. Her biggest project is Paris World, a metaverse created on Roblox. She’s hosted virtual parties there, attracting as many as 400,000 people and has even done virtual DJ sets. She’s also created a lot of digital art and NFTs, too. Speaking to CNN Business earlier this year, she said, ​“Now my new nickname is ​‘The Queen of the Metaverse’”. From reality TV icon to virtual reality royalty.

If there’s a new business opportunity out there, you know Riri’s thought about how she might get involved – the metaverse is no exception. Back in March, it was reported that Rihanna has filed trademarks for Fenty Beauty to make moves in downloadable virtual goods, virtual cosmetics and makeup, and many other items which suggest involvement with blockchain technologies, like NFTs and metaverses.

Brie Larson has been interested in all things crypto for some time. If you’re one of the three million people following her on Twitter, for instance, you might have noticed her current display picture is a NFT (complete with that hexagonal frame they get). The NFT is part of BFF​’s (a community of women and non-binary people looking to provide eduction and opportunity in the Web3 space) inaugural NFT collection, which ​“celebrates the uniqueness of women and non-binary friends across our community and the world.” She also has a space within the some.place metaverse, where she displays her NFTs – you can check a video of it out here. Whether or not Brie will sell on anything in her collection remains to be seen, but given her public support for NFTs, we wouldn’t be surprised.

Boxing legend Floyd Mayweather is also known as ​“Pretty Boy” and ​“Money”, so his foray into this industry makes sense. Mayweverse is his metaverse and, according to one source, there are ​“5,000 Mayweverse NFTs. These are five different NFT cards, each with 1000 NFTs, and featuring various rarity levels, utility and prizes.” This isn’t his first NFT collection, but his own personal metaverse is a new string to his crypto bow. Maybe he’ll eventually get back in the ring virtually, too.

LeBron has about as many business involvements as he does points, rebounds and assists. Back in April, he filed trademarks for his name, the motto ​“strive for greatness”, and other variants to be used for digital collectibles, NFTs and more. King James already exists in NIKELAND, a metaverse from (surprise!) Nike. In the brand’s metaverse, he’s been offering basketball insight and taking part in mini-games.

There’s not just virtual clothing up for grabs in the metaverse – oh no, you might also be able to cop some virtual chicken wings from dry-rub extraordinaires, Wingstop. Back in March, it filed trademarks suggesting the chain was developing products for, er, virtual consumption. Sounds delicious and very filling, right? Rick Ross owns franchises of Wingstop, so he might be able to bring some clout to the operation. No word on whether wings will have an expiry date in the ​‘verse just yet.