The strangest and most absorb­ing Tik­Toks, accord­ing to Vaquera

Take a tour through, TikTok, pop culture’s new Wild West and Vaquera designer Patric DiCaprio’s favourite time-sucking obsession.

Vaque­ra, the New York-based label forg­ing clothes out of mate­ri­als like cred­it cards and bath tow­els, has mined ref­er­ences for their col­lec­tions that run the gamut of weird. Case in point, the pre­dom­i­nant mood of the brand’s SS17 col­lec­tion was inspired by a Vine video of a girl in a high school hall­way say­ing, Sur­prise, bitch!” 

We are always inspired by videos that are at once con­fus­ing and intrigu­ing,” Vaquera’s design­er Patric DiCaprio says, espe­cial­ly videos of some­one hav­ing a crazy iden­ti­ty cri­sis that’s unex­plained.” Recent­ly, DiCaprio has been flood­ing his Insta­gram sto­ries with obtuse, hilar­i­ous videos from the 15-sec­ond video app Tik­Tok – a dig­i­tal under­world of snack­able con­tent from the most inex­plic­a­ble pock­ets of Amer­i­ca and beyond.

These are his favourites.

Click to reveal the TikToks…

Imag­ine mak­ing a video at a time like this. Iconic.

Mar­tin Margiela said, I also regret­ted the over­dose of infor­ma­tion car­ried by social media, destroy­ing the thrill of wait’ and can­celling every effect of sur­prise” This sound clip is used for videos where the user unveils a crazy look half way through the video with the flip, flip” part of the song. I’ve watched this Tik­Tok 1000 times and I still get thrilled by the wait for such a bizarre surprise.

Not sure which parts of this make­up look are real or dig­i­tal. Does it mat­ter? Mood boarded.

Incred­i­ble sto­ry­telling and a hilar­i­ous read of Wattpad fan fic­tion cir­ca 2014. This user is such a muse.

Love this chaot­ic posse. Is there any­thing more sat­is­fy­ing than killing time when you’re in high school?

A large part of Tik­Tok is embody­ing a very con­cise mood. The look on the dog’s face, the wardrobe, the chore­og­ra­phy, the sound selec­tion: all 10s.

What a stun­ning por­trait. I love the subject’s aware­ness of the camera.

One of my favorite users. When I tell peo­ple to get on Tik­Tok almost every­one is like That’s for kids.” IT’S NOT. This account is run by a 70-year-old woman with can­cer who describes her day-to-day life run­ning an online cro­chet shop. She often talks about how Tik­Tok has giv­en her a new lease on life. How it has con­nect­ed her with so many new peo­ple and giv­en her a rea­son to get up and get dressed every morning.

This lev­el of earnest inten­si­ty is end­less­ly inspir­ing to me. Emo(tion) is alive and well on TikTok.

Tik­Tok icon. Peri­od. Queen Pinky got famous for mak­ing videos using a clip of Here I Go by Kash Doll where she pops in and out of the frame to the lyrics Heard you bitch­es were look­ing for me/​bitch here I go.” Her account was recent­ly delet­ed so a lot of the orig­i­nal videos were lost… I won­der if her cowork­ers at McDonald’s know how much joy she brings to mil­lions of users?

Three videos com­plete­ly changed the way I dance: Noth­ing Real­ly Mat­ters by Madon­na, Lit­tle Bit by Lykke Li and this Tik­Tok by Har­vey Bass. I’ve been wait­ing for this song to come on at par­ty for weeks.

Instead of gen­er­at­ing a tox­ic feed­back loop of FOMO posts, Tik­Tok allows peo­ple to use their phone cam­eras almost like a musi­cal instru­ment. The results can be real­ly beautiful.

Wow, when are they going to start pay­ing me for my promo???

I’m grate­ful to Tik­Tok for pro­vid­ing an alter­na­tive to the stale, long-wind­ed world of stand up com­e­dy. This user is hilarious.

True Chaos. I’m relieved that I’m not the only one who feels this men­tal­ly dis­joint­ed at times.

Is it pos­si­ble to be nos­tal­gic for a past that you didn’t experience?

This user’s vibe is so inspir­ing. Even some­thing so banal, like a trip to CVS, is riv­et­ing with her.

The crack of their cus­tom made whips on the icy park­ing lot? I could watch this video over and over.

Anoth­er large part of Tik­Tok is celebrating/​recording tra­di­tion­al artis­tic prac­tices. This account is about a girl learn­ing tra­di­tion­al Chi­nese paint­ing from her grand­moth­er(?). From the out­side, Tik­Tok can appear to be an obnox­ious Gen Z time-suck that is eras­ing pos­i­tive aspects of the past when, in fact, it is often quite the opposite.

There is a group of users who cre­ate a spe­cif­ic brand of ama­teur hor­ror that is beyond ter­ri­fy­ing. This mix of blasé fake accent humor and tru­ly hor­ri­fy­ing imagery could only exist on TikTok.

Love this con­cept as the mod­ern equiv­a­lent of syn­chro­nized dance. I’m try­ing to get enough peo­ple togeth­er to try this IRL.


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