Juicy Couture is back, bringing with it a bold new take on glamour, toughness and sex appeal. But as the evolution of a candy-coloured icon continues, so does its gear-shift, with the championing of independent female entrepreneurs in its striking new campaign shot by Aidan Zamiri. Amongst them is designer Lois Saunders, who selects her best bits to the right, and gives us the juice below...

What is your first memory of wearing Juicy? I used to hunt and hunt for old Juicy tracksuits online. I eventually found one that was perfect for me. I loved it and wore it all the time. What does Juicy smell, taste and feel like? Juicy is just like sweet candy. How do you feel in Juicy? It makes me feel confident and sexy, whilst feeling comfortable and being able to do what I want. If Juicy was a person, who’d it be? The cool girl who is effortlessly hot. What’s the juiciest thing you’ve done this year, so far? Putting my nudes on my clothes.

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