Renew! Restore! Recondition! These are the founding pillars of Diesel’s new Second Hand initiative, which restores some of the brand’s highest quality, vintage Italian denim for your wearing pleasure. After all, it’s the fashion industry’s worst kept secret that the production of jeans is one of its biggest polluters. As denim heavyweights, Diesel have decided to fuel a sustainable resale revolution from the inside: more style, less carbon emissions, everyone’s happy. So far, 900 pairs of jeans have been given a second life, made recognisable by a red logo slapped across the back of each pair. Look at that, good as new! As the age old saying goes, there’s nothing cooler than wearing something more than once. Get your mitts on a pair of Diesel Second Hand jeans at selected stores in Italy or by clicking here.

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