Kiko Kostadinov has hooked up with Asics and Hysteric Glamour
What’s better than a two-way? A three-way. For Kiko Kostadinov’s latest hookup with Asics, the duo recruited a third collaborator: Hysteric Glamour. The highly influential Japanese brand was born on the streets of Tokyo in 1984, before making its way onto the backs of in-the-know underground kids in New York, London and LA in the ’90s and ’00s. For this collab, the Asics Gel-Quantum Lylia’s are given a facelift, complete with a pearly glitter finish and a unique shoe lacing system first used in the Skysensor Slash JJ as seen in Asics' archive. Then, over to KK x HG, which merges pop-coloured prints and subversive designs with everyday casuals. Here you'll find a tasty mix of stripes, car sticker prints and “Kiko Hys” logos slapped on skirt-trouser combos straight outta Harajuku, zip-through denim jackets and elaborate prints on knits. Three is definitely not a crowd.