Patta x Tommy Hilfiger: Pan-African inclusivity, collaboration, community

As we tentatively head towards warmer months and longer days, Dutch streetwear brand Patta and American fashion behemoth Tommy Hilfiger have fittingly joined forces to produce a collection that feels decidedly positive. Centred around Pan-Africanism and Black unity, the capsule showcases the power of community by highlighting stories of the diaspora. Its message? “Unity is strength, division is weakness” – words of wisdom that capture the UK's collective shift towards imminent socialising (three more days!) The legendary Tommy logo has been subverted to include the traditional Pan-African colours of deep red, black and green: tees, hoodies, jeans, jackets and baseball caps – all the good stuff – have been heavily inspired by classic Tommy Jeans archive pieces in a heartfelt celebration of African culture. It’s all love!

To mark the launch of the collection, Patta has made a donation to The Black archives in Amsterdam, Sistah Space in London and the Good Neighbourhood Collective in Milan. Available globally today at 1pm CEST here.

The best of THE FACE. Straight to your inbox. 

Loading...
00:00 / 00:00