Patta x Tommy Hilfiger: Pan-African inclusivity, collaboration, community
As we tentatively head towards warmer months and longer days, Dutch streetwear brand Patta and American fashion behemoth Tommy Hilfiger have fittingly joined forces to produce a collection that feels decidedly positive. Centred around Pan-Africanism and Black unity, the capsule showcases the power of community by highlighting stories of the diaspora. Its message? “Unity is strength, division is weakness” – words of wisdom that capture the UK's collective shift towards imminent socialising (three more days!) The legendary Tommy logo has been subverted to include the traditional Pan-African colours of deep red, black and green: tees, hoodies, jeans, jackets and baseball caps – all the good stuff – have been heavily inspired by classic Tommy Jeans archive pieces in a heartfelt celebration of African culture. It’s all love!
To mark the launch of the collection, Patta has made a donation to The Black archives in Amsterdam, Sistah Space in London and the Good Neighbourhood Collective in Milan. Available globally today at 1pm CEST here.