THE FACE X Fragment Design

Fashion. Politics. Protest. THE FACE has teamed up with Japanese designer Hiroshi Fujiwara for a limited edition collection, featuring iconic covers from the magazine’s archive alongside Fragment Design’s striking double lightening bolt logo, available exclusively in the UK at Selfridges.

Fujiwara’s laundry list of collaborations includes the likes of Louis Vuitton, Levi’s and Converse, with Pokemon thrown in for good measure, and having first fallen in love with THE FACE as a student 40 years ago, this felt like the obvious fit. “It was the only way I could find out about what was happening overseas, what was happening with punk overseas,” he explains. “I think the first time I ever saw a clear color photo of Bow Wow Wow was in THE FACE.”

For this collaboration, Fujiwara curated his favourite covers from the archive, including Robert De Niro (1987), Björk (1995), and Sinead O'Connor (1990). “Hiroshi is a legend who’s made such a huge contribution to all aspects of the culture for almost four decades,” says Jason Gonsalves, THE FACE’s Brand Director. “He’s always moving forward looking to explore new collaborations, new ideas, new expressions of that unique hi-lo culture space where art, luxury and the street all smash together. There’s so much of that spirit that inspires us and drives us on, so we feel blessed to work together.”

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