Palace skate bro and former Cliché Skateboards crew member Lucas Puig knows the importance of looking good while shredding. The proof lies in his skate brand Hélas Cap Club (which sells tees, beanies and PJ bottoms, too) and his sold-out collaborations with footwear giant adidas.
Now with two successful collaborations under his board, the 33-year-old is teaming up with adidas Skateboarding and London’s Palace for a third offering of his signature shoe: the PUIG.
Served in black, powder pink and custard cream, the low-cut silhouette is made from buttery monochromatic leather with Palace’s emblematic logo stamped on the tongue and is complete with a rubbery gum sole (just think of the grip!).
We checked in with the skater – currently isolating in Biarritz with his wife and son – ahead of today’s sneaker drop to see how he’s kickflipping through lockdown.
Describe the process of designing this shoe with adidas.
We all met up last year and, luckily, we had some of the same inspiration, so we started to grow that all together to create this shoe. Samples were made quickly and we tried to enhance them to create an aesthetic and a technical shoe. Pints of beers were welcomed by open minds.
Who’s the dream person you’d like to see in a pair of these trainers?
How are you finding lockdown?
Stressful and frustrating in the beginning – then you start to live with it! Luckily for me, I’ve got a wife and a kid, so my days are busy. It pushes me to be creative.
What was your last non-essential purchase?
Honestly, I now try not to buy non-essential things. The last thing was a Nintendo Switch.
How are you keeping busy while self-isolating?
I watch surf and skate videos on YouTube, TV shows on Netflix (Ozark is my favorite, Koh-Lanta on French TV) and I try to keep myself busy finding little skate challenges to do at home.
What’s the first thing you’re desperate to do post-lockdown?
Do you have any inspiring words for our readers who are self-isolating?
Try to keep a positive mind: cela aussi passera.