As the world turns to face the East, a new wave of Chinese designers are rising globally. At the crest is fashion designer Angel Chen. After moving from Shenzhen, China at the tender age of 17 to study at London’s famed fashion school Central St Martins, Chen was soon interning at Marchesa and Vera Wang. Barely pausing to take a breath post-graduation, Chen swiftly set up a new label bearing her name. Having since traversed the runways at London, Milan and Shanghai fashion weeks, the Angel Chen brand is stocked at more than 80 retailers around the globe.
Known for her exuberant collision of Eastern and Western aesthetics, Angel Chen’s collections burst with the joy of optimism – the kind of pop positivity worth clutching onto right now. Luckily, Canada Goose has invited Chen on board as its first-ever guest designer with a 13-piece capsule collection which launched at Shanghai’s Spring 2021 Fashion Week.
The collection reimagines Canada Goose heritage pieces, from hoodies, jackets, sweaters, bags, bombers and of course coats – spot the iconic Snow Mantra parka – through the lens of Chen’s experimental shapes and colour; a heavy dose of good-luck-red and splashes of pink. And, in true Angel Chen style, many of the garments can be worn in different ways, including upside down and sleeveless.
Makers of performance apparel, Canada Goose are marked out by their luxury approach to cosy core. Starting out in a Toronto warehouse back in 1957, with the help of a team of scientists, arctic workers and even explorers, Canada Goose have since honed decades of experience when it comes to producing functional, technically-brilliant clothes for seriously cold climates. This collection is no different; brought to life with a digital-first innovation campaign using CGI and AR.
“Canada Goose is iconic, the reference for outerwear in the world, and it was so exciting to work with their heritage pieces, reinterpreting them through a new lens for this collection,” the designer says.
“In our approach, we look for unique and creative perspectives, drawing inspiration from distinct aesthetics that challenge us. Our brief is to reinterpret and reimagine our core design DNA through their eyes. Angel has done just that, putting her signature spin on our most iconic products,” concludes Woody Blackford, EVP Product at Canada Goose.