Leave your boundaries on the hanger

Be yourself with Bimba y Lola’s #thisisHUMAN campaign.

Bimba y Lola wants you to dream. The Spanish brand’s latest #thisisHUMAN campaign showcases gender-busting silhouettes and an impulsive approach to design. It’s tailored towards a generation who favour the ever-evolving tastes of self expression and leave boundaries on the hanger.

Shot by London-based New Zealand artist Sharna Osborne, the brand’s trademark bold prints are filtered through the prism of a lo-fi lense. Luxe yellow leggings make a high-contrast pairing for grainy pink backdrops and collage-style cutouts. Leather bags double-up as side slung bandeau tops and thigh high skirts. 

It’s a binary-bashing collection. One that’s about being unapologetically yourself.

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