Gucci can’t get enough of gaming right now. Last summer, creative director Alessandro Michele launched two knowingly retro 8‑Bit arcade games – Gucci Ace (a Pac-Man-adjacent maze) and Gucci Bee (a table tennis game, complete with an interlocking‑G print table) – via the Gucci app, while in January the house invited gamers from leading eSports organisation Fnatic to sit front row at its AW20 show.
Today, Gucci launches a partnership with mobile game Tennis Clash.
From 18th June, players will be able to up their court credentials thanks to exclusive Gucci outfits: two looks for “Diana”, and two for “Jonah”, Gucci’s virtual competitors, including shoes, socks, headgear, and clothing that’s also available to purchase on Gucci.com, should you wish to score some style points on the court IRL. Meta.
There’s a new in-game Gucci tournament to mark the occasion, too. The Gucci Open allows players to compete against one another to score the most points in a series of matches, all while serving (see what we did there?) their best Gucci look.