Gucci

From Prada gadget cases to Louis Vuitton perspex packs. Don’t try this at home.

Nevermind the seasons, forget the constraints. The Italian house has shown us just how to present a collection in 2020 with their innovative fashion festival, GucciFest, and a mini-series of films co-directed by Alessandro Michele and Gus Van Sant. We take a look behind the scenes.

In response to the pandemic, a number of fashion houses opted not to use models this season. Instead they found their replacements in their own backyard. These are the designers and non-models who've been showcasing their own clothes.

The global makeup artist for Gucci Beauty on his queer vision, his formative years making up his friends for a night down the local rave and two years working within Alessandro Michele‘s magical Gucci world.

Gucci’s new Dive watch harnesses the spirit of gaming, inspired by Fnatic’s champion League of Legends eSports team. But hurry, the clock is ticking, there are 100 timepieces up for grabs.