Gucci

Gucci, Prada, Fendi, Moschino and Marni, Iceberg, Versace, MSGM, Bottega Veneta and GCDS.

Inspired by the alt-icons beloved of Creative Director Alessandro Michele growing up – Nirvana, David Bowie and Marilyn Manson – Gucci’s AW20 collection encouraged men to embrace femininity, vulnerability and kindness.

Starring: Bottega Veneta, Dsquared2, Marni, Marcelo Burlon, MSGM, Prada, Fendi, Alexander McQueen, A-COLD-WALL*, Giorgio Armani and Gucci.

Gamers from Fnatic – a leading eSports organisation – were amongst the fashion house’s front row turnout today. A hint at their 2020 vision, perhaps?