Gucci

Fendace, Gucci and Balenciaga, Balenciaga and The Simpsons (!): this year has seen a wave of fashion moments that cause ripples and disruption, taking things to the next level.

Did you know that the word "Gucci" has been sung more than 22,000 times since 1921? Neither did we, until Alessandro Michele made a trippy film about it to celebrate.

With last night’s collection reveal marking 100-years of the storied Italian house, Alessandro Michele enlisted the help of Balenciaga to bring the party – and it was a dazzling affair.

From Prada gadget cases to Louis Vuitton perspex packs. Don’t try this at home.