Gucci

Inspired by the alt-icons beloved of Creative Director Alessandro Michele growing up – Nirvana, David Bowie and Marilyn Manson – Gucci’s AW20 collection encouraged men to embrace femininity, vulnerability and kindness.

Starring: Bottega Veneta, Dsquared2, Marni, Marcelo Burlon, MSGM, Prada, Fendi, Alexander McQueen, A-COLD-WALL*, Giorgio Armani and Gucci.

Gamers from Fnatic – a leading eSports organisation – were amongst the fashion house’s front row turnout today. A hint at their 2020 vision, perhaps?

To celebrate Gucci’s new genderfree scent, artists and rock stars come together for a wild, bohemian ride.

From the show to the afterparty – Alessandro Michele’s Gucci Cruise 2020 collection was a lesson in bohemian splendour, paired with urgent contemporary statements.