Influencers

The sequins, the fringe, the glitter, the glam. For influencers and brands, festival dressing now has one key goal in mind: looking good for the ’gram. But it turns out that performing a good time isn’t all that, er, good.

From Fashion Nova to Pretty Little Thing, fast fashion brands are increasingly designing clothes with only one body shape in mind.

A traditional, self-enforced “glow up” typically involves gym memberships, eight-step skincare regimes and fillers. But according to a growing number of TikTok and YouTube users, these days, all you need to do is simply will hotness into existence.

THE FACE explores the weird and not-so-wonderful changes to daily life after a year on plague planet.

2020 in review: Due to a precarious economy, Covid safety measures and irrepressible lockdown horniness, the site enjoyed a huge surge. It was only a matter of time before celebrities wanted a slice of the action.