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Director Hugh Mulhern's AI experiment challenges reductive notions of Irish identity. His work has been called “hiberno-futurism” – make of that what you will.

These are the style-adjacent thinkers, theorists and commentators taking over TikTok and Instagram, providing us with hot takes on what looks good and why.

We enlisted the help of a brand specialist to weigh in on the strategies of social media shotters, from Pinterest for potheads to blurry shots of bud.

“MAKE INSTAGRAM INSTAGRAM AGAIN!” protests Kylie Jenner against Insta’s TikTokification. Is it a nail in the coffin for the platform or just a firm kick up the arse? Let’s unpack.

The social app might position itself as the anti-Instagram, but it’s really just another avenue for us to pretend our lives are a highlight reel. Do we need the added (two minutes of) pressure?

Got a bio full of dingbat fonts? Let us psychoanalyse that for you…