PC Music

Ahead of his set at C2C festival in Turin, we caught up with the PC Music head honcho and hyperpop king to hear about his musical antics with Charli xcx, the power of lore and meme-ing.

100%: On her second album Perfect Picture, the PC Music poster girl emerges from her screen to contend with reality.

After 2023, PC Music will stop releasing new music, while cutting-edge artists at the forefront of the sound are switching up their style. Does hyperpop have a life beyond the label that birthed it?

As the producer and vocalist releases her debut album, Heartbeats/Heartbreaks, she reflects on what got her here in the first place, and why cooking to impress someone is always overrated.