Social Media

A professional dancer, Addison's best mate and creative consultant... Smith does it all. She gives us a glimpse into her hyper-busy world.

Hell, even Timothée himself turned up to see what all the fuss was about. We tracked down the man behind the viral competition that won the internet’s heart.

She's hailed as a style icon, the voice of a generation and a marketing case-study for what makes young people tick – all for just being herself. Plucked out of reality precisely for being real, Emma Chamberlain is the blueprint for how to navigate social media stardom.

Social media’s best music creator (aka @marg.mp3) makes sure we hear all the stuff she loves. Caroline Polachek reckons she's “the future of music journalism”. But Margeaux's just happy sharing her favourite albums.

Viral run club Runnpac set hearts racing on TikTok this summer, prompting many to tie up their laces and race towards love. But is it really the cure to our dating woes?

A combined 12 million followers on TikTok and Instagram can be a lot to handle. Still, the brilliantly self-assured influencer knows herself better than anyone – even if she does share it all online.