Subcultures

Shot by Ewen Spencer, the new Puma King Indoor campaign riffs on the style and musical subcultures that defined the Big Smoke at the turn of the century. We paid a visit to the stylist behind the shoot, Rhiannon Barry, for a full picture of those good, old days.

Call it regional pride, utility, or the one-upmanship that comes with wearing the techiest labels – Liverpudlians have taken festival season, one Chocomel at a time.

Roo Oxley, lifelong casual and author of new book Clobber, discusses what it means to belong to one of Britain’s most contentious subcultures.

Arthur J. Comely’s book £1 Entry captures the style and subculture of London’s weekend bargain hunters, old and young.

For our latest issue, photographer and friend of THE FACE Alexandra Leese shot this summer's technicolored beauty trends on a group of teenagers.

Getting pissed in a field is officially back for summer 2022. From moshers to drum and bass heads to rap fans, here’s what the youth will be wearing at Wireless, Latitude, Reading and Leeds and more. We told you subcultures aren’t dead!