SZA

Having inked a deal with Top Dawg Entertainment – the label that’s released Kendrick Lamar’s albums – and scored co-signs from SZA and Obama, the Florida rapper is demanding attention with her shake-ass-and-cry anthems.

Bieber’s back, Grimes has gone ravey and Playboi Carti’s new stuff is either radical genius, or a disaster.

Here’s what Tyler, the Creator, SZA, Alessandra Garcia, Maggie Rogers, JaQuel Knight, Blondey McCoy, DeAndre Hopkins, Isabela Rangel, Helen Williams and Dr Dipen J Parekh have to say about the Williams' new label.