YouTube

She's hailed as a style icon, the voice of a generation and a marketing case-study for what makes young people tick – all for just being herself. Plucked out of reality precisely for being real, Emma Chamberlain is the blueprint for how to navigate social media stardom.

The Rising Star 2021 winner sits down with the Global Head of Music at YouTube, a key partner of this year’s BRIT Awards. Up for discussion: songwriting, Central Cee, and championing new talent.

From video game champions to YouTube innovators, THE FACE meets the Pokémon players who have used Satoshi Tajiri's fictional world to create lasting, IRL bonds.

Best friends Faye Maidment and Alice Ophelia’s popular Substack newsletter deciphers all the Gen-Z internet trends you could ever hope to wrap your head around. What do their online habits say about them?

A traditional, self-enforced “glow up” typically involves gym memberships, eight-step skincare regimes and fillers. But according to a growing number of TikTok and YouTube users, these days, all you need to do is simply will hotness into existence.