A raw guide to South London with FLOHIO
Lace up your shoes. You have 24 hours with London’s best rapper. Not a second to spare.
In partnership with Beefeater Gin
Words: Clare Considine
Photography: Louis Bever
What is the city but the people? Life has been on ice, but fear not, the end is in sight! Pubs are open and city spirit is back – just in time for the Great British Summer. THE FACE has teamed up withBeefeater, a gin which has encapsulated city culture since it began in London back in 1820. We’ll be finding and meeting the people breathing life into their cities, the contrasting mix of characters converging to celebrate and keep the city’s independent venues and drinking destinations alive – in spirit at least – until we meet again.
FLOHIO sounds like South London. On every track the Lagos-born and Bermondsey bred rapper brings whiplash flow and stare-you-down bars that vie for space on noisy tracks. Don’t call it grime. The music she makes is a clash of the wild-eyed, futurist, political, raw, frenetic, a sound that’s always upending expectations. Just like her ends.
With a breakout track called SE16, there’s no doubting that FLOHIO reps for her hometown. But the connection goes deeper – it’s written into the steely sounds and heart-on-sleeve rage. “What makes the city unique are the people living in it and the beautiful landmarks, the sound of the city, it has its own characteristics,” she says. “What makes my area unique is that we are like the outsiders, people know we are here but can’t seem to figure out exactly where.”
Like a true South Londoner, FLOHIO’s charisma is magnetic. Everyone wants to work with her: from Modeselektor to God Colony, Mike Skinner to Clams Casino. Her 2020 mixtape No Panic, No Pain, finds her teaming up with production heavyweights like FRED and J‑E-T‑S to make music for these uncertain and dystopian times. Released during lockdown, it invites us to bedroom rage along with her.
Like many of us, FLOHIO is at a total loss as to what the future of her beloved city looks like: “There’s so much going on right now that we can only sit it out as things unfold”. But there’s one thing she does know: hope lies with the next gen. “I see a future where it’s not all about these big systems and people running things with a personal agenda. Hopefully there’s more thoughts and investment going into the energy that sparks the city: the youths who want better for where they live.”
Join us on a 24-hour ride around the places where the ballers and misfits of South London head to play.