Consultant specialising in strategy, marketing & PR.
“I’m fascinated by our culturally savvy youth market”
You’ll find it hard to find a brand which Zainab Jama's fingerprints aren't all over. From Supreme to Louis Vuitton, Google to Converse and Nike to Calvin Klein, Jama’s presence is engrained in the spirit of youth culture on a global scale. As well as this, Jama co-ran Deviation – one of London’s most successful club nights. As a highly sought-after consultant and brand strategist, Jama’s omnipresent influence has shifted the way brands communicate with their demographic, ensuring global brands are at the top of their game.
What's your zodiac sign?
Capricorn
Song you want playing when entering the club.
Armand van Helden – ‘U Don't Know Me’
When do you feel most happy?
When I sit down to watch the latest episode of Eastenders with a cup of tea
Most overused phrase.
LET ME LIVE!
The Los Angeles-born, globally-renowned artist uses video, publishing and performance to examine representations of Blackness in her work. She’s shown at New York’s MoMA and London’s ICA and, surprisingly, is a fan of Bournemouth football club.
World Exclusive: Ahead of the release of the new Nike Dunk Low Off White, Virgil Abloh convenes a roundtable discussion with a group of heavyweight cultural leaders.
The visionary behind cult label UNDERCOVER, talks punk, the art of collaboration and the “madness and humour” of Cindy Sherman’s work.