Burberry scores by tapping Eberechi Eze and Phil Foden
Fashion news of the week: Plus, Umbro turns 100, Gucci celebrates the everyday man, Coperni and Puma join forces again, and LN-CCTV is here.
Style
Words: Eni Subair
At this stage, Burberry and football go hand-in-hand. After all, the heritage brand solidified its footie credentials when Bukayo Saka and Son Heung-min fronted the campaign for its SS24 collection earlier this year. It makes sense, then, that Burbs would link up with more star players for an exclusive series ahead of the Euros. This time around, Manchester City’s Phil Foden and Crystal Palace player Eberechi Eze get in front of the camera for a set of portraits, alongside videos of them discussing the beautiful game.
“Fashion is important to me, and I’m so excited to be a part of this moment with Burberry,” said Foden of the partnership. “It was amazing to be able to shoot in my hometown of Stockport and to work with this iconic British brand.”
Eze was equally enthusiastic about the union – particularly as it’s a continuation of his budding relationship with Daniel Lee’s Burberry, having already partnered with the luxury brand via The Eze Foundation, a charity that supports sixth-form students with work placements. “They’ve supported myself and my foundation before, helping my community and inspiring the next generation with career experience and education, which we will continue to build,” he said. “It’s a special moment for me and my family.” Pass the ball and pay it forward.
Jude Bellingham strips down for SKIMS
In other footie news, at approximately 2pm on Tuesday, Skims and Real Madrid player Jude Bellingham sent the internet into a frenzy when pictures of the topless midfielder sporting the brand’s latest line of cotton boxers dropped online. Kim and co have a knack for tapping the hottest athletes in the game, but until now, Skims has mostly stuck to Stateside talent. This foray into football, however, was perfectly timed: just last week, the West Midlands-born player was selected to play in the Euros, alongside Burbs’ faves Foden and Eze.
But back to that steamy campaign. If there’s one thing that unites the internet, it’s thirst tweets. “Gotta give Kimberley her 10s for the Jude Bellingham skims campaign,” said one X user, while another said: “Jude Bellingham is the new face of SKIMS, and bloody hell does he look good.” Out now, the latest line of boxers will likely only be around for a brief (sorry) time, so get to checking out.
Get your hands on the Skims men’s cotton collection in selected stores and on Skims.com now
Stone Island gets the Dior treatment
Dior’s menswear creative director Kim Jones has taken his decades-long admiration for Stone Island and turned it into an exclusive capsule line. Beloved by everyone from Drake to Spike Lee, the cult label’s link up with Jones has culminated in stellar pearl festooned bomber jackets, fisherman vests engraved with Dior and Stone Island monogramming, and body bags in an array of primary colours with the notable Stone Island badge rendered onto the front. It’s the stuff of dreams. The line officially drops worldwide on 4th July, but if you happen to be in London, Birmingham or Manchester, you’re in luck: Selfridges will have the line in store from 18th June. Happy shopping.
Get your wallets at the ready and shop Dior x Stone Island at Selfridges from 18th June
Greg Ross and LN-CCTV have their eyes on you
LA-based designer Greg Ross, who lent his creative and styling talents to Yeezy, has set his sights on Dalston, specifically LN-CC, launching a campaign with the East London store around the concept of voyeurism. Peruse pictures of LN-CC staff out and about in Ross’s garments, comprising exaggerated athleisure, raw-hem trousers and hoodies all emblazoned with the brand’s blue star motif. The best way to describe the pairing according to the Dalston team? “A security camera campaign for THE new kid on the block – could it be more LN-CC?!” What’s that line about Big Brother..?
Umbro scores a hat-trick with its third Aries collab
Umbro has marked its 100 year anniversary by teaming up with non-conformist streetwear label Aries for a third joint line. With the Euros just around the corner, the streetwear giant and sportswear brand has you covered by supplying red, white and blue garbs in the form of football shirts, jerseys and a limited edition lace-trimmed navy jersey. Aries loyalists will particularly enjoy the discreet rose print adorned across jerseys as homage to the English Rose, as well as the ink-black goalkeeper jersey with lions woven throughout, nodding to the England team’s iconic Three Lions emblem. Here’s to the next 100.
Get your hands on the limited-edition Aries x Umbro collection at ariesarise.com and the Aries flagship store, 31 Great Pulteney Street
JW Anderson has your summer sunnies covered
Jonathan Anderson can’t resist a whimsical pair of sunnies, can he? And as past distinctive JW designs have proven – inflated, square, oversized – they go down a treat with the fashion lot, too. Why fix it if it isn’t broken? The latest eyewear drop consists of four models – bumper, twister, rectangle and geometric – available to scoop up this week. If more is more is your ethos, the cerulean-blue frames with a red outline will see you through the next few months. Got evening plans? Swap in an azure-blue pair with black lenses. Anderson’s even provided the ideal oversized tortoiseshell frames that’ll be ubiquitous on the street style circuit. What more could you want?
Head over to the JW Anderson site and select stores to shop the new eyewear line
Saul Nash SS25 is utilitarian-core
Saul – never predictable – Nash has taken his affinity for technical garments and crafted an everyday uniform for SS25. His latest line, Archetypes, explores the key pieces that make up our day-to-day wardrobes with an off-kilter approach. The North East London-reared designer subverts the classic white shirt to include shoulder straps and integrates a saddle cut, while a cropped running jacket is constructed from recycled nylon. The highlight of the collection? A denim set made from lightweight Kaihara denim featuring a workwear shirt with pectoral stitching and matching indigo-denim bottoms. Oh, and there are hoodies affixed with the number ‘18, referencing the year 2018, when the brand was established.
Gucci AW24 is all about authenticity
Coperni and Puma's SS24 offering is ahead of the curve
Coperni and Puma are back for a second installment of their mega collaboration. Thanks to a focus on athlete’s uniforms, the line boasts body-cinching playsuits engineered for peak mobility, breathable mesh tops, and sleek leggings. If you’re more of a cheer-from-the-stands girly, there’s something for you too: revel in the stretch-fitted jersey dress that’ll take you from the tracks to the club (it comes in black or white). Not to mention the utterly adorable mini bags that’ll go with any set of trackies. Get in the queue on 3,2,1…