After a year of staying at home and saving lives, our bodies, minds and bank accounts are back in business and ready to serve looks, on looks, on looks. It is in this spirit that the team over at luxury retailer FLANNELS has created a spaced-out fictional world to set the scene for their future-facing summer campaign across womenswear and menswear.
We’ve got to hand it to them; FLANNELS’ supersonic aesthetic is well and truly out of this world. For men, it’s all powder-pink Palm Angels tracksuits and bold Balmain co-ords. The women’s campaign features lilac-silk mules and a Prada pinafore accessorised with gelled baby hair, bedazzled talons and a face mask dripping in crystals. After all, no glow up would be complete without a pair of ice-white Prada sling-back kitten heels.
In a collaboration with multimedia visual artist Nas Abraham, the future world of the FLANNELS campaign is yours to explore. From lush jungle settings to exploring other planets, the backgrounds include blue sky thinking, jungle mania, in your element, life on mars, mad world and into the tropics.
In the words of Michael Murray, Head of Elevation at FLANNELS, “as a business, we always want to push boundaries and disrupt retail, and this campaign demonstrates FLANNELS’ innovative direction for this season and beyond.”
So whether you’re spending August at a beach club in Mykonos (not technically impossible — yet) or splashing around your local lido, you can channel the spirit of FLANNELS’ summer campaign along the way.