Gucci dives further into gaming

Gucci’s new Dive watch harnesses the spirit of gaming, inspired by Fnatic’s champion League of Legends eSports team. But hurry, the clock is ticking, there are 100 timepieces up for grabs.

Fresh from their unexpected front row debut at Gucci’s AW20 show, Fnatic’s champion League of Legends eSports team is collaborating with the Italian luxury brand for an exclusive collection of Gucci Dive watches.

For the occasion, Gucci’s iconic Dive silhouette has been reworked to incorporate Fnatic’s distinctive aesthetic: a clean, sharp logo and a bold orange and black colour scheme. Meanwhile, Gucci’s GG” stamp acquires a whole new meaning, now acting as an acronym for the popular eSports term used by players to congratulate one another after wining or loosing a long hard battle: good game.”

Of course, the frontmen of the ridiculously successful League of Legends team appear in the campaign video, including 23-year-old Martin Larsson from Sweden, 24-year-old Zdravets Galabov from Bulgaria, 20-year-old Slovenian Tim Lipovsek, 21-year-old Belgian Gabriel Rau and 20-year-old Oskar Boderek from Poland. Here you can see the boys in action as they game to a live crowd – a scene that mirrors their record five time winning performances at the European League of Legends Championships. Impressive.

Considering Gucci’s track record in collaborating with artists and designers, choosing to launch a capsule with a group of gamers may at first seem a little… odd? However, high fashion has had the gaming bug for quite some time now. 

In October 2018, Louis Vuitton designed the outfits for League of legends avatars Qiyana and Senna. Last summer, Gucci released a duo of 8‑bit arcade games to play on the Gucci App, inspired by the vintage titles of the 1970s and 80s.

Today marks the start of something new: the first time Gucci has stepped into the eSports world – a watershed moment that the house will honour with a new, state-of-the-art game that will drop in the coming weeks. Titled Gucci Dive, it will see players dive into an underwater cave with a special submarine bearing Fnatic’s logo in order to collect coins, while avoiding obstacles and deep sea predators.

As for the watches, there are only 100 pieces available to buy exclusively at guc​ci​.com. Want one? You’d better press X”.


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