A range of sustainable, genderless garments, it features organic sweats, underwear and T‑shirts made from organic cotton in sizes that range from XS to XXL – with inclusivity and diversity very much front and centre.
“I’ve always felt very strongly that luxury should be affordable and that sustainability should become a norm on all levels across all industries worldwide,” Serena Rees, founder and creative director of Les Girls Les Boys tells THE FACE.
The campaign is fronted by model Precious Lee, a longtime advocate for race and size inclusivity in the fashion industry. “Precious is a great person, fun, happy and great to work with and an inspiration to all,” Rees says. “I hope the YOOX customer enjoys the collection as much as she did.”
In terms of things to enjoy, there’s a striped pyjama set, along with soft hoodies and T‑shirts adorned with the Les Girls Les Boys logo. Elsewhere, ribbed knit bralettes and high-waisted briefs are styled with soft-touch sweatpants. The idea is that they can take you from “bed to street”, mixed and matched with anything in your wardrobe – perfect for the Sunday morning trip to the offie for a pint of milk.
“It was a real pleasure working with the YOOX team because they share similar values to LGLB,” Rees continues. “We look to empower rather than define, we champion the fluidity of love and friendship as well as promote cross-cultural mindsets and diverse identities.”
The les girls les boys X YOOX capsule collection is available worldwide exclusively on YOOX now.