Right now we’re all screaming for Italy – and not just for its ice-cream. Thanks to what pop cultural historians will soon deem The White Lotus effect, tourism is soaring and turning some of the country’s more leftfield destinations into sizzling hotspots.
Even when we’re stuck in the UK we’re enjoying the delights of La Dolce Vita more than ever: saving up for pizza ovens, downing vats of Aperol Spritz and dancing to Italo disco. In terms of aesthetics, it’s anything related to the paninaro era — from terrace culture, to slick scooters and all manner of Italian automobiles.
Now, another P – PUMA that is – is getting involved. The brand is turning Terroni of Clerkenwell – London’s oldest Italian deli – into a vintage market on Thursday 28th September, 6pm-9pm to celebrate the revival of the PUMA Palermo shoe and pay tribute to its namesake Sicilian city.
To add to the celebrations, PUMA is offering five lucky people the opportunity to win a Palermo FC Shirt (made by PUMA of course) personalised for them in-person. Just sign up below and five victorious entrants will be selected at random and notified by email.
In case you’re not a sneaker aficionado: the Palermo was a stadia mainstay since terrace culture kicked off in the seventies and eighties, a serious casuals classic. Last August, PUMA brought it back, but it wasn’t some sort of tired testimonial. Alongside its original striking blue-and-white-colourway, the sportswear icon added two new colourways inspired by Sicily’s local fruit market vendors.
Now, back to the other market. Three first-class secondhand sellers have been called-up by the gaffer: TOO HOT with its Paninaro-era grails; Pascale Eliza with her vintage Italian pieces; plus Ruder Than The Rest with its properly finessed finds. All of them will be dishing out preloved designer grails and there will be some exclusive PUMA Palermo pieces in the mix to boot.
On the 1s-and-2s is retro Italo head honcho Manuel Darquart. He’ll be topping-up the Sicilian vibes with all the good stuff: think dreamy nineties Italo, soulful house, hi-NRG classics and retro disco.
Essentially, the meteorological calendar can do one; PUMA has said that summer is not over and that we’re all escaping the UK and going on hols to Little Sicily for a night instead. So sign-up now and pair your best Portia-from-White-Lotus top with a pair of PUMA Palermos; it’s time to pretend that we’re on an infinitely less rubbish island for a night of paradise.