Giuseppe Zanotti [hearts] Swae Lee. What’s not to like?
The luxury designer has enlisted the Grammy-nominated rapper and his unmatchable swagger for a glitzy new collaboration, out today. The exclusive “Giuseppe for Swae Lee” capsule features sleek, suede, heeled boots with elaborate floral finishings, attention-grabbing sequined loafers and embellished canvas hi-top sneakers.
“What drew me to Swae Lee is his fearlessness,” says Zanotti on his decision to tap the chart-topping musician. As one half of sibling hip-hop duo Rae Sremmurd, the Californian musician has built a name with his infectious trap and expressive style. It’s that rep that the Italian wanted to harness, praising his ability to “straddle different worlds – tough and soft; luxury and street – effortlessly and naturally”.
At first the pairing may seem a little odd – 62-year-old veteran Italian designer meets 26-year-old hip-hop hotshot – but the two have been circling each other for a while. Swae Lee namechecked Zanotti way back in 2013, in the opening verse of Rae Sremmurd’s first breakout tune We, and Zanotti tapped the rap duo for the 2019 Giuseppe Zanotti campaign last year.
Cue a decision to take their mutual respect to the next level, a creative huddle at the designer’s showroom in New York, and, as seen below, an extravagant footwear collection to, well, blow your socks off… .
“Giuseppe for Swae Lee” is available in select Giuseppe Zanotti boutiques and on giuseppezanotti.com from today.